About PINCH FLAT
PINCH FLAT is your new home for all things adventure by bicycle — for the long rides, scenic detours, and the simple joy of rolling on two wheels.
Whether you're a seasoned bikepacker, a gravel explorer, or just discovering the joy of slow travel, PINCH FLAT is for anyone who finds freedom in the rhythm of the rolling on two wheels.
Our Story
Founded in 2024, PINCH FLAT is rooted in the bikepacking and long-distance cycling communities of Bristol, UK, and inspired by the countless riders we’ve shared trails with — at home and further afield.
We are a growing network of riders, writers, route creators, photographers, and designers. What started as a personal project is now a platform to celebrate and support alternative cycling culture in the UK and Europe.
Why Bikes Matter
Every choice counts and the choice to ride a bike is about more than turning pedals. In a world shaped around cars, riding a bike is a radical act. Every ride is a small act of:
Defiance against a broken system
Connection to place, people, and self
Sustainability in motion
More people on bikes means healthier bodies, cleaner cities, and more good times. We believe the most powerful cycling stories aren’t about watts or weight savings — but about freedom, identity, and community.
The Journal
Through the PINCH FLAT Journal, we publish stories, gear reviews, routes, interviews from our world of adventure by bike.
We shine a light on the alt-bike subcultures across the UK and Europe — from cargo couriers to overnighters, from DIY route creators to ultra-distance racers. Our goal is to inspire more people to ride differently, ride further, or just ride more.
Join the Ride
Community is at the heart of everything we do.
Follow us on Instagram, subscribe to our newsletter, or get in touch if you'd like to collaborate.
Work With Us
With backgrounds in editorial, design, content strategy, and branded storytelling, we create high-quality content — from adventure photo essays and interviews to branded campaigns and tourism guides.
Got a project you’re working on? We’d love to hear from you.
Who We Are
Chris Hunt – Editorial
With over a decade in magazines and digital editorial, Chris focuses on storytelling from the bike. From launching multi-day routes to writing environmental trail reports, he founded PINCH FLAT to shine a light on the peripheries of cycling culture.
Tommy Spitters – Design
An editorial designer turned brand creative, Tommy has worked with Rapha, Nike, and Apple. His visual style is shaped by long hours in the saddle across Central London, bringing aesthetic depth to the PINCH FLAT experience.
Ben Wormald – Routes
An ultra-distance racer and map obsessive, Ben co-developed many of the rides featured on the site, including The Old Chalk Way. He also contributes much of the photography featured throughout the Journal.
TL;DR – What is PINCH FLAT?
PINCH FLAT is:
A platform for alternative cycling culture
A journal of stories, rides, and gear
Home of The Old Chalk Way
A celebration of adventure by bike